Social Media has been a revolution these past few years. The ever-growing number of people who sign up every hour to some kind of media channel is incredible. In this day and age, even the elderly are connected to the internet via some kind of social media outlet.
Companies today depend on social media to advertise, promote, share information about their products, events, and more so, connect to their audience in a very targeted manner. Marketing professionals create audience-specific campaigns that cater to the users of their product by researching their target markets first defining the objective, developing a research plan, contact methods, collecting data from focus groups, polls, etc., and thus presenting a research plan and executing the campaign.
I have been creating Social Media campaigns for about 2.5 years now. Having been part of major advertising agencies, I have learned that this is no easy feat. Market research constitutes of months of planning and data collection.
Presented here are various campaigns I have created for clients such as:
HATUEY BEER
PACHAMAMA TREASURES
