Identity package and marketing materials for the admissions office of the University of Miami's School of Education & Human Development. I worked alongside the schools marketing director and another art director of the communications department to ideate, conceptualize, and execute the project. Our team was able to create a vibrant visual identity that exhibits a powerful and energetic look while following the branding guidelines of the university.
Design and layout for Diab Venture Partners. The client reached out needing some marketing materials to send his high-end clients. We worked together to create a distinct, upscale look for his business. Using colors to enhance his brand, the brochure is modern, professional, and communicates the information in an easy-to-read manner.
I helped create the identity for my client who is starting up a home-made, organic wellness brand with her mother. Through our conversations, she wanted to create a clean, minimalistic brand that communicates her connection with the sun and the moon. The selected colors that represent the vision of what she wants to create, a world where we can use plants as our allies, to heal, nourish, and receive good self-care.
For the Being Selfless Campaign campaign, the Banco de Sangre de Servicios Mutuos, Inc. in Puerto Rico wanted a young and fun feel for the design of each piece since the audience it is reaching is high school students for a fun, mindful campaign to get high school students involved in donating blood.
This was a branding project for a client in Puerto Rico. They wanted a modern, clean vibe for these logos. Their brand encompasses lifestyle, event management, photography, styling, a swimwear and children's line.
Social Media post design for the Banco de Sangre de Servicios Mutuos, Inc. instagram account: @donasangrepr_bssm
Brochure done for potential blood donors so they can read and understand the different options to donate are and an original infographic spread about blood donation.
After creating her identity, Dr. Mayra Burguera also retained my services to create a website for her business. We began studying what areas she needed to focus on for content and what her needs were as far as layout and for the website to be clean and simple and easy to navigate.
This is a showcase of some of the print work I have designed for various clients in the recent months.
Yogini Mama Jessica Daya hired me to create the identity for her new coaching business. She had been saving a particular feather that she found walking in a park one day and she requested that I use that same feather to create the mark on her logo. Also included are 5 hearts that have a special meaning to her. This is the outcome. The beautiful purple hues represent her many healing modalities.
Horoluxury – Time to be Sophisticated. My client wanted to create an identity for a luxury watch brand which would include sales of high-end watches, merchandising, and collateral. He requested that the fonts be clean and modern and that the mark be abstract and minimal. He wanted to incorporate black and gold. We worked on this mark for some weeks and he was very happy with the outcome.
Identity, Business Card, Letterhead and Flyer design for Licensed Clinical Psychologist Mayra Burguera. We began selecting colors for her new logo and everything sprang from there. She wanted a subtle combination of blues and as we communicated, the identity began taking shape.
I recently designed some print material for Medicine Woman Aixa Amankay. She is also an amazing doula, eastern medicine practitioner, massage therapists among other many talents. This brochure was designed for her Birth Services which includes placenta preparation and encapsulation services. Using the original logo design and background, I wanted to keep the branding throughout all marketing pieces. You can see the continuity from the product labels, the tags as well as the most current, the brochure.
By way of referral, I received a request from Ms. Cintia Calevoso, Esq. to create a professional identity system for her and her law firm. She had requested her identity system to be clean, modern and minimalist and to have the pieces match her new website. Ms. Calevoso's firm serves the entertainment world, musicians, and artists alike. I created the hive mark to match the highlights of her website and for it to represent the way her firm works, as a whole unit.
Client: Aixa Amankay
This logo was created for medicine woman Aixa Amankay for Amankay Birth Services. I updated the older version of the logo of her previous business Moonflower Women and created a cleaner version of the phases of the moon with the moon flower, adding clean beautiful fonts and a nice ornament depiciting that she works with plant medicine as well. Please visit www.aixaamankay.com
Moon Womb is the beautiful manifestation of many months of hard work and herbal studies by Vicky Birth Doula Torres. The vision for her business came after her first Moondance in Mexico where she felt called to work with medicinal plants and serve all mamas.
Client: Emily Ruff
Once again, I was commissioned by my client Emily Ruff to create a new brochure for the Florida School of Holistic Living. This school is a nonprofit educational organization with the mission of cultivating sustainable community by empowering individuals through philosophy-in-practice education that promotes holistic living.
Client: Giselle FluteTrance
Giselle commissioned me to design the cover art for her single as well as the social media communication and inspired by the song and her love of the moon, I was able to design with ease as our connection to this celestial traveler is strong and we are very passionate about it.
Client: Emily Ruff, Paula Diaz
The Florida School of Holistic Living is a 501c3 nonprofit educational organization with the mission of cultivating sustainable community by empowering individuals through philosophy-in-practice education that promotes holistic living. The school is located in Orlando on a quaint building which houses some of their classrooms and main meeting area. A few months ago, I was approached by one of their teachers to redesign and update the school's 2015-2016 class offerings.
Client: Pizza Rustica
One of my best clients has been this awesome pizza shop in South Beach named Pizza Rustica. Founded by Pino Piroso, he opened his first Pizza Rustica in May 1996, on the corner of 9th Street and Washington in Miami Beach, Florida. I came on board in January 2014 to update their branding and recreate their visual identity. The design was outdated and in much need of a fresh look. We began by simplifying the original logo and giving it a very modern and clean update.
Clients: Hatuey Beer • Pachamama Treasures • Pizza Rustica
Social Media has been a revolution these past few years. The ever-growing number of people who sign up every hour to some kind of media channel is incredible. In this day and age, even the elderly are connected to the internet via some kind of social media outlet. Companies today depend on social media to advertise, promote, share information about their products, events, and more so, connect to their audience in a very targeted manner.
Client: MONAT
MONAT is a new, fast-growing direct marketing company that prides itself in a cutting edge look and leading-edge hair product that has the latest scientific advances to heal hair and all ingredients are naturally-based. The scope of work was to create different marketing materials for their events, point-of-sale, presentations, internal communications and website graphics among many other things.
Client: Drea
Pachamama Medicinals is a brand of handcrafted, made in prayer tonics, salves and body care concoctions that a dear friend creates. The wonderful potions from this brand are 100% natural and made with so much love.
Client: Gabriel Gaviria
Photoprism - Life Reflections is the project of my dear friend Gabriel Gaviria. He's a videographer and set designer turned photographer and he requested I create a clean, elegant and profesional logo for his Photography work.
Pachamama Yoga was created as a freelance business for my own personal teaching practice. The name comes from our Mother Earth and was adopted during my 200-Hr Yoga Teacher Training at I Love Yoga Studio owned and operated by teachers Moses Love and Zayna de Gaia.
Pachamama Treasures
Pachamama Treasures brings the beauty of our Mother Earth to everyone of her children with beautiful, exquisite pieces handmade by local artisans and honors our homes with precious healing tools.
Sacred Tools of the Earth
Sacred Tools of the Earth is a brand of traditional healing tools to maintain traditional medicine and healing skills alive, with the use of ancient wisdom and knowledge.
Client: Sybaris International Luxury Real Estate
Sybaris International Luxury Real Estate new identity system.
Client: Northfield Hard Rock Rocksino
Rebels Buffet is a restaurant at the Northfield Hard Rock Rocksino in Cleveland, Ohio.
La Niña de Pluma was a mobile business endeavor that made house appointments for the application semi-permanent of beautiful feather extension on women's hair. They offer a variety of ways to wear our feather extensions.
Client: Angie Ortiz
Wedded to Perfection is an event planning business. Angie, the owner, requested that I create a chic, elegant look for her new business and using a cursive font along with a rounded one, the look is beautiful and cohesive, expressing grace and beauty.
Client: Design Place
Identity system created for a small cafe located within the Design Place neighborhood pool area. The client requested a lively, 50s style logo that created the feel of a clean and fun atmosphere.